There are billions of people who can't afford smart phones but so want a feel of today's digital trend. Microsoft to this effect launched the Nokia 215 mobile phone with amazing in-built applications like Twitter and Facebook Messenger etc. at an incredible cheap price for the low-income class. The Nokia 215 activation tagged "Hello World" was awarded to Eventplus. The activation was to sensitize people and sell the device; under a set target. The Nokia 215 Roadshow activation was a 4 week activation which took place in Lagos, Oyo, Abuja, Kano, Anambra, Abia, Rivers, Delta and Edo State, Nigeria. The 4 week activation kicked off in Lagos on Monday 2nd March and ended on 1st April, 2015. Our brand ambassadors expressed in detail the features of the device while directing sales traffic at points of purchase. Target was meet and surpassed.